
gwl
I mean I enjoy porn, and they are included in your much maligned self-employed creators. Also I enjoy YouTubers also in that category, and Twitch streamers, and Artists.
Also you're entirely ignoring there's a middle point, the companies with less than 500 employees total.
And honestly it's less often that they use it that matters to them, but that it's seen by fools as dodgy for a company to not have any social media presence, so they feel obligated to have one.
Thankfully the ones at highest risk from Twitter getting enshitification are those which are trying to move away by doing posts that are like
Follow me on OTHER SERVICE to get posts a day early, I repost from there to here
I mean, it's obvious, the reach.
Big follower count = More Reach = More people likely to click the links in your posts or contact you
And that can be done elsewhere, but would require basically starting again from scratch, a big risk for a lot of corporations, and a big risk for independent creators (especially smut creators)
If we obstinantly refuse to call it anything else, then it as twitter shall forever remain