"controlled leak" being the operative phrase there.
artyom
joined 9 months ago
I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.
I didn't know. Maybe you had insider information but most of us did not know, no.
You're using your own idea that the leaks were intentional to bolster your idea that the leaks are intentional...
do you really think marketing starts at a launch?
Generally, yeah?
people have to know what's going to be announced to be excited to watch.
Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? 🤔
Is it not an equally good marketing strategy to just release the product?
Moreso than violating the trust placed in him is violating the trust readers put into the Ars publication.
I have no intention of buying one.
People get offended when customers are swindled. And Apple are expert swindlers.
Aside from that, the choices other people make affect your choices available on the market. No better example than the headphone jack. Apple removes it and people scream DONT BUY IT IF YOU DONT LIKE IT, ignorant of the fact that not only this an option that's no longer available, but that the market as a whole would follow Apple's greedy lead until the only thing left is a handful of budget devices, for inexplicable reasons.