this post was submitted on 25 Feb 2026
2 points (100.0% liked)

Technology

82285 readers
4473 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci's reputation for luxury.

top 2 comments
sorted by: hot top controversial new old
[–] cygnus@lemmy.ca 1 point 1 week ago* (last edited 1 week ago) (1 child)

Gucci is "luxury" for people with no taste, so their use of AI is rather on point. Their cutomers are the same kind of people who think new BMWs' light-up kidney grille makes them look good.

[–] astraeus@lemmy.ml 1 point 1 week ago* (last edited 1 week ago)

The whole point of “”luxury”” is to make something as cheap as possible, dress it up with a coordinated campaign, and then sell it to rubes for extreme profit margins them trying to cost cut on marketing is really on brand